SONYA’s timeless sets are creating vibes that are now her calling card. Known for her strong programming, passion and integrity, she's considered a perfect fit for the world of high fashion and luxurious events which has seen her booked by brands such as PRADA, Yves Saint Laurent, Louboutin, Hermès, Fendi and many more.
All of that attention has allowed her to pursue other commercial avenues which have seen her appear in the pages of Vogue, GQ, Marie Claire, Harper’s Bazaar, Gulf News and Emirates Woman. Never one to stand still, she has also featured in several commercials, movies, television programs and stage works for brands such as Warner Bros, MTV and Tommy Hilfiger.
A tour de force behind the decks, SONYA has emerged onto the DJ stage over the past six years in a fusion of beats and glamour that has seen her grace some of the biggest venues in the world today.
Whether it be playing at the most anticipated event of 2022 in the UAE - EXPO DUBAI, opening for Bruno Mars at the DU Arena in Abu Dhabi, or DJing for the launch of the world's largest observation wheel AIN DUBAI, there is nothing that she can’t turn her hand to.
That reputation as an exciting talent on the DJ scene has also given SONYA the opportunity to join the biggest Radio network in the Middle East, VIRGIN RADIO, for their famous FRSH Friday Show. Other notable performances include being chosen as the official DJ of Christian Louboutin in Dubai, and a remarkable summer residency at Caesar’s Palace in Las Vegas.
SONYA’s career as a DJ and her love of fashion has established her as a prolific social media identity; she is regularly called upon by media outlets to use her unique understanding of rhythms and in-depth knowledge of music, fashion, and pop culture to promote their work. She is also the first woman from her region contracted as a brand ambassador for both NIKE & Jordan. She is often called upon by the Jordan brand for collaborations at their major events. In 2019 she was appointed as a DJ and content creator for Jordan during the Sole DXB lifestyle festival in Dubai and in 2021 she created a mix for the Jordan show during which 600 drones formed the JUMPMAN logo in the air at Dubai Frame.
Approaching every performance and business partnership with the meticulous planning and professionalism required to create those unforgettable moments for all to enjoy, SONYA is fast becoming the ‘go-to’ choice for clients wanting that unique element to their shows. Sophisticated, authentic and full of the raw energy of a woman at the top of her game, she is redefining DJ culture in a blaze of color and beats.